The Collection
This Mother’s Day, we’re not just celebrating mothers — we’re howling with them. HOWL is more than a collection — it’s a cry, a raised fist, and a full-throated refusal to be quiet.
Created by two mothers — raising daughters and about to bring new life into the world — HOWL was born from exhaustion, rage, and unstoppable hope. It’s the roar of women who refuse to shrink.
With the full collection featuring a 5-panel hat, fender, and frame protection, this collection is both a protest and a promise. We fight not just for ourselves, but for the next generation.
That’s why 15% of proceeds from every HOWL item will be donated to Planned Parenthood — protecting the right to ride loud into the future.
This is more than merch. It’s a message. A warning. A war cry.
Created from love & Fear
This collaboration was born from two women-run businesses — Keely Shannon of Ground Keeper and Heidi Thompson of Gritty Habits — both of us mothers, both of us currently pregnant, both of us raising wild, beautiful daughters.
We created HOWL out of love and fear — love for our girls, and fear for the world they’re inheriting. We’re watching rights get stripped away while we’re growing the very people who will inherit what’s left. So we made something loud. Something untamable. Something that could ride alongside our rage and our hope.
We are fierce. We are tired. We are louder than ever.